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Tuesday, October 13 2009

Montblanc and le Louvre !

Musée du louvre - Paris

The spirit of the age of the mightiest rulers of France and the architectural beauty of centuries come together in what is arguably the greatest museum in the world: the Louvre, built at theend of the 12th century as a royal fortress on the banks of the Seine. 200px-Francis1-1.jpgBy the time of the French king and patron of the arts Francis I., the Louvre was already home to an extensive art collection. In 1515, he commissioned the rebuilding of the Louvre into a grand royal residence and almost every one of his successors continued his work in the Renaissance and Classical Baroque styles. In 1682, the work came to an abrupt end when the court was suddenly moved to Versailles, and it was to be more than 120 years before Emperor Napoleon Bonaparte resumed the building work.

In 1793, the National Assembly decreed that the royal treasures should be made accessible to the public for the first time. The removal of the French government to the Elysée Palace in 1873 finally ended the Louvre’s role as the centre of political power in France, and it became the most famous gallery of art and culture of our time The “Grands Projets” initiative begun by President Mitterrand in the early 1980s was intended to give Paris a more modern face and to take the capital into the 21st century. Alongside the Grande Arche in the district of La Défense and the new National Library, the Louvre is far and away the greatest testament to Mitterrand’s bold plan. As the result of his vision of a “Grand Louvre”, what had been a classic art gallery has become a completely new “universal lyceum”.

The reconstruction of the Richelieu wing saw its exhibition space doubled in size to 60,000 square metres, and a modern conference and shopping complex was created beneath the Place du Carrousel. From then on, the new underground entrance hall of the Louvre would be covered by a glass pyramid 22 metres high, a structure which celebrates its 20th anniversary in 2009. Controversially disputed by Parisians at its official opening in 1989, the pyramid – designed by visionary architect Ieoh Ming Pei – with its 793 glass segments soon became the new symbol of the “Grand Louvre”. Every year, more than 8 million visitors pass through its glass doors to marvel at major works of art from ancient times, theRenaissance and the modern era, including the Venus de Milo, Leonardo da Vinci’s “Mona Lisa”,the Winged Victory of Samothrace and AlbrechtDürer’s self-portrait. However, it is also the Louvre building itself whose magic attracts people from all over the world: a present-day witness, carved in stone, of times long past; a cultural monument that intertwines the beauty of centuries-old buildings with the visionary architecture of modernity. MB Le Louvre

            Click to enlarge, thank you.

To celebrate the 20th anniversary of the iconic symbol of the Louvre, the glass pyramid by stellar architect Ieoh Ming Pei, Montblanc is honouring the famous museum in the heart of Paris with a precious skeleton fountain pen made of 750 solid white gold. barrel_2_le_Louvre.jpgThe design entrances the beholder with its unique interplay of elements from both classical and modern architecture; the filigree skeleton cap reflects the glass segments of the breathtaking pyramid. The barrel, the rings and the top of the cap are decorated with patterns from the Renaissance and Classical Baroque. nib_le_Louvre.jpgThe name of the edition is engraved on the rhodium-plated 18 K gold nib,accompanied by designs modelled on motifs taken from the Louvre’s outer façade. cap_top_Louvre.jpgThe shape of the black hematite on the clip echoes the pyramid, and the Montblanc emblem in mother-of-pearl rounds off a unique Limited Edition that expresses in every detail the allure of the most magnificent museum in the world: the Musée du Louvre.barrel_le_Louvre.jpg le musée du louvre et des lampadaires

Wednesday, August 26 2009

Montblanc and Unicef

Montblanc Meisterstück ‘Signature for Good’ Special Edition World Premiere – 2009, Montblanc unveils the first Montblanc writing instrument that has been especially developed and designed for Montblanc’s longtime support of the children’s aid organisation UNICEF to benefit their worldwide education and literacy programmes: a precious and lovingly enhanced version of the legendary Montblanc Meisterstück, that comes since 85 years as timeless design icon, the Montblanc Meisterstück ‘Signature for Good’ Special Edition.

We met Violante Avogadro Di Vigliano, RP and Media Montblanc France, to learn more about this great operation.

Montblanc

How did this partnership with Unicef start ?

Montblanc has supported Unicef and the fight for literacy for years, Deeply bound with the activity of writing, our establishment commited to contribute to the education of children around the world through literacy programmes.

What is your favourite aspect of this partnership ?

I believe that what really matters nowadays is the ability to express oneself. Reading and writing are fundamental needs for each individual. To be able to help children do this thanks to our action, this is what I prefer !

What were the difficulties or obstacles that you had to overcome ?

There was no real difficulty nor obstacle. All the people we met had a strong interest for the education of children. We worked together closely with Unicef representatives as well as various stars and well-known people who came to support this beautiful project.

What are the first outcome and fallouts of this operation ?

The product sells well and feedback is very positive : we hope to collect at least $ 1.5 Million, and whatever the results, we have commited to give this amount to Unicef by March 31st 2010 when the operation will come to an end !

Do you plan to have other similar projects in 2010 ?

This project will continue during the first three months of the year 2010 and then, who knows… we will surely find another wonderful idea to help children in need !

unicef Montblanc The Montblanc Meisterstück ‘Signature for Good’ Special Edition pays special homage to this icon of writing culture on its 85th anniversary: The Meisterstück Classique version is designed with 14-carat nib and golden inlay in the distinctive shape of the olive bush from the UNICEF logo and a precious blue sapphire in the top of the cap in order to link this special writing instrument to the hallmark of UNICEF. Every single nib is perfectly crafted in 35 individual stages, and is ground, polished and tested by hand, to ensure absolute writing perfection, in the Meisterstück tradition since 1924. The new version of the Montblanc Meisterstück comes as fountain pen, roller ball, ballpoint and mechanical pencil in the versions ‘Le Grand’ and ‘Classique’. The Montblanc Meisterstück ‘Signature for Good’ Special Edition will be available from June 2009 in Montblanc Boutiques worldwide. The purchase of each writing instrument will benefit children without proper access to education.

This first launch of the ‘Signature for Good’ collection is part of a one year charity initiative to the benefit of UNICEF’s education and literacy programs. Montblanc will be donating 10% of the retail price from each of this Meisterstück ‘Signature for Good’ Special Edition with the overall aim of raising at least US$ 1.5 million in the next 12 months through various global fundraising initiatives.

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Sunday, July 19 2009

Montblanc 333 1/2 from the 1940's fully restored !

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Wednesday, January 7 2009

Montblanc: Visit of Montblanc factory


CAS Visit to the Montblanc Factory

Interview of french Montblanc CEO Michel Adé

The interview is available on Penandco site

Montblanc:François 1er Edition Limited Edition

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Every year Montblanc is faced with great expectations: the presentation of the “Patron of Art Edition”, limited to 4,810 pieces, with which Montblanc has been honouring outstanding patrons in history since 1992, is an event eagerly awaited by all collectors and admirers of noble writing instruments. This year’s edition of the precious writing instruments bears the name of the great pioneer of the French Renaissance: François I. Worthy of a royal ruler and patron, the “Montblanc Patron of Art Edition François I” is a majestic writing jewel of gleaming tiger eye, jet-black precious lacquer and gilt fittings as courtly ornamentation.

François I (1494-1547), crowned King of France at the age of 19, intervened in the political scene in Europe, signed important treaties and conducted exhausting wars. But François I became famous as the perfect personification of the Renaissance sovereign, as a royal patron and builder of the magnificent castles of Chambord and Fontainebleau, the Paris City Hall and the new Louvre.

Immediately after his ascent to the throne he achieved what his predecessors had not managed: to attract the most important Italian artists to France, including Leonardo da Vinci, who lived and worked at the king’s court until he died. The works created by Leonardo such as the “Mona Lisa”, but also the paintings of Michelangelo, Tizian and Raffael which the King had bought in Italy formed the basis of the Louvre collection, which is now so famous all over the world. As a modernist in the spirit of the Renaissance, François I also opened the royal libraries to the general public, founded in 1530 the Collège Royal, now known as the Collège de France, and cultivated his love of splendidly illustrated manuscripts.

The passion of François I for painting, architecture and artistic writing is expressed in the carefully chosen design of the Montblanc Patron of Art Edition bearing his name. The gilt pen fittings shine in royal elegance and are decorated with courtly Renaissance ornaments. Another majestic touch is the three-colour combination of the valuable materials: gold, jet-black and reddish brown tiger eye, with its golden gleam. During his life, François I wore this fascinating gem as an amulet to protect himself against dangers and the powers of evil.

The fine engraving on the hand-made 18-carat gold nib honours the great king and art patron: it shows three heraldic lilies, the insignia of the French royal house, which also adorned the royal crown of lilies.

The uniqueness of each pen is guaranteed by an engraved edition number.

Art and culture need impulses, they need open, committed personalities to care for them and promote them. The enthusiasm for the arts with which François I created a great cultural legacy at the time of the Renaissance still inspires outstanding patrons of culture today. On the occasion of the annual presentation of the new Patron of Art Edition, Montblanc awards a culture prize which is unique in the world, the “Montblanc de la Culture Arts Patronage Award.”

With this award, contemporary patrons of culture from eleven countries are honoured every year whose personal commitment has deserved public recognition. Chosen by an international jury, the prizewinners receive not only financial support for a culture project of their choice, but also a precious variant of the current Patron of Art Edition – this year the “François I” fountain-pen, named after the great French Renaissance patron.

Montblanc:Limited Edition George Bernard Shaw

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This year the coveted Montblanc Writers Edition is dedicated to George Bernard Shaw. Montblanc honours the dramatist and Nobel Prize winner for literature with a limited writing-instrument collection, in which the dark green marbled body with its gleaming platinised rings reflects the development of the flower girl Eliza Doolittle into an apparently aristocratic lady. Together with the writing-instrument edition, Montblanc is presenting for the first time a select collection of note taking and writing accessories, superbly handcrafted from soft black calf leather. Especially eye-catching and novel features are the finely embossed text fragments on each piece, representing handwritten quotations of the great Irish writer George Bernard Shaw.

If a commission had been set up when the world was created, it still wouldn’t be finished today.“ Such witty aphorisms established the reputation of the Dubliner, born in 1856, as a sharp and shrewd satirist. George Bernard Shaw taught himself what interested him: literature and music. When he was 20, he moved to London, became music and theatre critic and wrote about 40 plays.

In 1925 the linguistically talented freethinker received the Nobel Prize for literature and in 1938, as the only Nobel Prize winner, an Oscar for the film-script adaptation of his best known play “Pygmalion“ – better known under the later musical title “My Fair Lady“. The story of the phonetics ¬professor Henry Higgins and the London flower girl Eliza Doolittle is world-famous: In the belief that the social status of a person depends only on that person’s language, Higgins teaches the flower girl the pronunciation and vocabulary of a cultivated lady of the London upper class. Shaw’s social satire caused a scandal at its première in 1913. The combination of humour with underlying criticism of the Victorian class society was too obvious. Filmed several times and in 1956, six years after Shaw’s death, performed as a musical which won eight Oscars, the play achieved everlasting world fame.



The dark green marbled lacquer softens ring by ring towards the cap with its brightly shining platinised surface. Eliza’s origin is also recollected in the fine flower engraving on the hand worked, Platonised nib of 18-carat gold. On the cap, under the ivory-coloured Montblanc star, there is engraved the sweeping signature of her spiritual father George Bernard Shaw.

They are available in a limited edition and only in Montblanc boutiques and from selected trade partners. The Montblanc Writers Edition 2008 appears in August and is limited to 16,000 fountain-pens, 18,000 ballpoint pens and 4,000 set combinations with matching mechanical pencil – dedicated to the most important English-language dramatist since William Shakespeare: George Bernard Shaw.

A Montblanc Writers Edition in leather: for the first time, the writing-instrument collection is enhanced by an exceptional leather collection of the same name.

This optical and sensual experience celebrates its première with three exceptional note-taking and writing accessories in the Limited Writers Edition George Bernard Shaw in noble, jet-black nappa calf leather: a DIN A4 conference folder, a handy and compact notebook and a small notebook with additional space for bank notes. Finely embossed extracts from famous works such as ‘Pygmalion’ and ‘Man and Superman’ on the outside as well as notelets and postcards in connection with contemporary motifs reflect both aesthetically and authentically the individuality of the eponymous writer. This collection is exceptional in every detail, with softly worked bags with flaps for closing and lavishly designed insides.

As strictly limited as the writing instruments in the Limited Writers Edition George Bernard Shaw, only a restricted number of these exclusive leather articles have been produced by master craftsmen: only 10,000 pieces of all three models will therefore be available in selected boutiques as from August 2008 and from selected trade partners as from September 2008. Fürth Button